Why Sexercise on the iphone makes me mad!

Apr 25, 2010

After hearing comedian Russell Howard joking about an iphone sexercise app I went in search and found this one (although I dont think he was talking about this one in the show – more about that in a future post).

It’s called Sexercise!

I always love it when anything (even an app description) begins “Experts have been… “!

Who are these experts and why are they always so intent on telling us spurious facts or making up scientific sounding words (what the hell is ceramide R?) to convince us all that someone knows whats going on, that were not just tiny mammals clinging to a rock hurtling through the void, but they claim to know and their going to sell it to us! Marketing has learnt a lot from religion!

So the following app description for Sexercise didn’t bode well

Experts have been…promoting the combination of both sex and exercise as a healthy workout option for those who are looking to improve cardio, muscle tone and burn extra calories . On average you can burn 150 to 300 calories in 30 minutes, however certain positions can multiply the burn factor, and improve core strength significantly. The studies and results are out there. The reports on the benefits are numerous. This form of exercise targets all muscle groups we like to tone up.

Grrrrrr! Yeah I’m angry that these guys are promoting sex as  exercise not because I’m a prude or hate exercise (I enjoy the gym and as for the other no one who’s hung around long enough after to complaine has done, nudge nudge wink wink). They go on and on and on…

We know that generic exercise can be daunting and seem like a chore. With sexercise, we illustrate over 50 positions that will make burning a few extra calories extra fun. In this edition we have broken these positions in to five categories. Women’s favourites, Men’s Favourites, Extreme, Tantra & Water. Each position explains the movement of the exercise. At the end of this description we also indicate the muscle group that benefits most and a calorie burn star rating. The more stars, the higher the burn rate. Your mate will love the new variety of positions you offer, along with the benefits of losing weight in a fun way. So download sexercise to heat up the passion and burn off the calories! All future updates included with your purchase. For less then the cost of a cup of coffee, skip the dusty treadmill and introduce your partner to a new workout.

Sex should be what it is! Sometimes slow and gentle sometimes like a garden gate in a hurricane but let it be and lets have this app take itself much less seriously! A fun app but let down by being too serious